Director Marketing - Via Christi Health (Manhattan, KS)

Responsible for developing and implementing effective marketing strategies for census development. Responsible for maximizing referrals through referral source contact and communication by establishing and maintaining relationships with area partners and referral sources. Plans and administers the marketing operations budget. Key Responsibilities/Essential Functions: Works cooperatively and efficiently with leadership, consultants, and ministry staff in planning, developing, implementing and evaluating all marketing activities. Implements innovative selling ideas and methodologies. Creates short- and long-term marketing plans by evaluating current and future market trends and demographics influencing present and future products. Gathers and analyzes marketing information by researching trends; conducting and purchasing surveys and analyzing responses. Coordinates event marketing to impact public relations and image or generate inquiries. Assists in the development and dissemination ofinformation, including fact sheets, news releases, newsletters, photographs, films, recordings, personal appearances, etc., purchasing advertising space and time. Serves as a primary contact for prospects and referrals by scheduling and conducting ministry tours. Assumes responsibility for an efficient admission process complying with regulation and ministry policy. Develops and maintains a prospect and client information marketing database. Works with community groups, organizations and hospital discharge planners promoting VCV services and identifying collaborative opportunities for prospecting with the goal of growing census. Produces daily, weekly and monthly marketing reports as required. Procures marketing related supplies within budget. Analyzes and tracks outcomes of marketing activities. May perform other duties as assigned or requested

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